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Sébastien Palma

Analytics Engineer & Full-Stack Product Builder | E-commerce Expert
Paris, France
English (Bilingual)
French (Native)
Track Record

Real Impact, Real Numbers

From 15+ missions as freelance consultant and building automation tools at Sleekery
Client MissionsCompleted freelance analytics implementations across e-commerce, hospitality and tech sectors15+In 2024-2025
Sites MigratedGA4 migrations and server-side implementations for Shopify Plus and enterprise clients40+Club Med, Sézane, etc.
Tools BuiltProduction analytics automation tools actively used in consulting missions3Audit Center, Analytics Center, Scrapro
Response TimeAverage time to deliver Quick Fix analytics solutions for urgent client needs< 48hEmergency support
Experience

From Data Analyst to Building Products

Evolved from corporate analytics to building automation tools that solve real problems
Sleekery | Analytics Engineer | Product Builder
May 2024 - Present
Building tools to automate digital analytics consulting workflows
Scrapro: Web scraper with MCP for LLM integration (RSS autofeed, Shadcn UI)
Analytics Center: OAuth 2.0 dashboard for GTM/GA4 APIs (Vercel deployed)
Audit Center: Multi-vendor auditor (GA4/GTM/Adobe/Matomo) with Puppeteer session recording
3Tools Built
Freelance | Data Analytics Consultant
Jun 2024 - Present
Club Med: GA4 migration for 40 international sites + mobile app
Sézane: Server-side tracking and attribution setup
Unbottled, Atma: Shopify Checkout Extensibility implementation
Nutrimuscle, ByRedo, Cabaïa: Complete analytics stack migrations
15+Missions Completed
Artefact | Data Analyst
Jul 2022 - Jun 2024
E-commerce: Carrefour, Valrhona, La Maison du Chocolat - GA4 implementations
Gaming/Entertainment: Ubisoft, PSG, Deezer - Adobe Analytics to GA4 migration
Financial/Pharma: Orange Bank, Servier - Mobile app tracking setup
Telecom: Inwi Morocco, RedBySFR - GA4 migration projects
2 yearsAnalytics Consulting
Stellantis | Marketing Intelligence Analyst
Jan 2022 - Jun 2022
Drove data-driven marketing optimization for Opel brand across European markets
Managed Opel media plan budget with automated spend tracking
Conducted pricing power evaluations across 15 competitor models
Streamlined SAP workflows reducing procurement time from 5 days to same-day
6 monthsOpel Brand
Airbus | Digital Marketing Manager
Oct 2019 - Oct 2021
Digital marketing and process optimization for aerospace division
Google Workspace migration and training for 200+ users
Content creation with Adobe Creative Suite
Campaign management and reporting automation
2 yearsDigital Transformation
Technical Excellence

Full-Stack Analytics Engineering

From server-side tracking to automation tools, I build complete solutions that work.
Analytics StackGA4, GTM Server-side, BigQuery, OAuth 2.0 APIs. Real implementations for 15+ clients.15+Client implementations
DevelopmentNext.js, React, Python, FastAPI. Building full-stack analytics products and automation tools.3Products launched
E-commerceShopify Plus, Meta CAPI, Klaviyo. Clients: Sézane, Unbottled, Nutrimuscle, ByRedo.10+E-commerce brands
InfrastructureDocker, GCP, Vercel, Python ETL pipelines. Enterprise-grade solutions at startup speed.< 48hResponse time
Education

Academic Foundation & Continuous Learning

Business education combined with technical certifications

DataBird

Analytics Engineering Bootcamp2025

TBS Education

Master of Science - AI & Business Analytics2020-2021

UQAC & Montpellier

BBA & DUT Business Administration2014-2018
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